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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact design@barbican.org.uk

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Language

Keep language simple

As well as sounding more friendly, plain English makes it easier for people to understand your content if they:

  • Have a low literacy level
  • Don’t speak English as a first language
  • Experience a cognitive difficulty, like dyslexia

This affects more people than you’d think. For example, 10% of the UK population is dyslexic.

Keep words and sentences short. Use contractions, such as “can’t” instead of “cannot”.

Accessibility
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