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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact design@barbican.org.uk

Browse

Chapter
0.0 Our Voice 1.0 Invite 2.0 Show 3.0 Passion 4.0 Examples 5.0 Recap 6.0 Accessibility
Page
0.0.1 Intro 0.0.2 Values 0.0.3 Principles
1.0.1 Intro 1.0.2 Everyday 1.0.3 Personal 1.0.4 Shorten 1.0.5 Artspeak 1.0.6 Test
2.0.1 Imagine 2.0.2 Attention 2.0.3 Start 2.0.4 Concise 2.0.5 Qualifiers
3.0.1 Intro 3.0.2 Tell 3.0.3 Ask 3.0.4 Rhythm 3.0.5 Variety
4.0.1 Intro 4.0.2 Homepage 4.0.3 Season 4.0.4 Advert 4.0.5 Notice 4.0.6 Invite 4.0.7 Poster 4.0.8 Hire 4.0.9 Response 4.1.0 Report 4.1.1 Exhibition
5.0.1 Audiences 5.0.2 Cheatsheet
6.0.1 Language 6.0.2 Jargon 6.0.3 Headings 6.0.4 Links 6.0.5 Opinions 6.0.6 Images
Advert

Before

In 2020, our Beyond Barbican team is looking to consolidate its production resources into a new role which will work across some of its key festivals and events to support the continued development of this work. We’re looking for someone who is passionate about working collaboratively with a wide range of partners across all disciplines to create unique experiences for programme partners, delivery teams and audiences alike.

After

We’re looking for a collaborative, passionate Festivals Production Manager to make our Beyond Barbican events even better.

Beyond Barbican celebrates creativity outside of the Barbican with free events like Walthamstow Garden Party.

You’ll oversee production for our festivals and events. And work with programme partners, delivery teams and audiences to take Beyond Barbican to the next level.

What’s not working?

  • Assuming people know ‘Beyond Barbican’
  • Formal, slightly corporate language like consolidate, production resources, continued development
  • Missing out key information, like the job title

What’s changed?

  • Telling readers about Beyond Barbican (and being explicit about the role)
  • Replacing corporate language with everyday words: consolidate its production resources => you’ll oversee production

Source: LinkedIn job ad

Examples
4.0.4