Art-lovers. Art-novices. Colleagues. Kids. Library-users. Wi-Fi-users. Artists. Sponsors. People who have never heard of the Barbican. People who know everything about it.
We talk to lots of different people, in lots of different ways and places.
1. Remember that lots of readers want the same things — like clear, easy-to-read information
2. Think about your reader
3. Read your first draft back from their point of view