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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact design@barbican.org.uk

Browse

Chapter
0.0 Our Voice 1.0 Invite 2.0 Show 3.0 Passion 4.0 Examples 5.0 Recap 6.0 Accessibility
Page
0.0.1 Intro 0.0.2 Values 0.0.3 Principles
1.0.1 Intro 1.0.2 Everyday 1.0.3 Personal 1.0.4 Shorten 1.0.5 Artspeak 1.0.6 Test
2.0.1 Imagine 2.0.2 Attention 2.0.3 Start 2.0.4 Concise 2.0.5 Qualifiers
3.0.1 Intro 3.0.2 Tell 3.0.3 Ask 3.0.4 Rhythm 3.0.5 Variety
4.0.1 Intro 4.0.2 Homepage 4.0.3 Season 4.0.4 Advert 4.0.5 Notice 4.0.6 Invite 4.0.7 Poster 4.0.8 Hire 4.0.9 Response 4.1.0 Report 4.1.1 Exhibition
5.0.1 Audiences 5.0.2 Cheatsheet
6.0.1 Language 6.0.2 Jargon 6.0.3 Headings 6.0.4 Links 6.0.5 Opinions 6.0.6 Images
Start

Start with the main point

What’s the one thing you really want your reader to know? Make it unmissable by putting it at the start of your writing.

(This is different to the way we’re taught to write in school, where you start building an argument towards a conclusion.)








Example:

As one of London’s premier arts and learning centres, the Barbican is the perfect venue for your event.

=> We’re the perfect place for your next event.

Show we know our stuff
2.0.3