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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact design@barbican.org.uk

Browse

Chapter
0.0 Our Voice 1.0 Invite 2.0 Show 3.0 Passion 4.0 Examples 5.0 Recap 6.0 Accessibility
Page
0.0.1 Intro 0.0.2 Values 0.0.3 Principles
1.0.1 Intro 1.0.2 Everyday 1.0.3 Personal 1.0.4 Shorten 1.0.5 Artspeak 1.0.6 Test
2.0.1 Imagine 2.0.2 Attention 2.0.3 Start 2.0.4 Concise 2.0.5 Qualifiers
3.0.1 Intro 3.0.2 Tell 3.0.3 Ask 3.0.4 Rhythm 3.0.5 Variety
4.0.1 Intro 4.0.2 Homepage 4.0.3 Season 4.0.4 Advert 4.0.5 Notice 4.0.6 Invite 4.0.7 Poster 4.0.8 Hire 4.0.9 Response 4.1.0 Report 4.1.1 Exhibition
5.0.1 Audiences 5.0.2 Cheatsheet
6.0.1 Language 6.0.2 Jargon 6.0.3 Headings 6.0.4 Links 6.0.5 Opinions 6.0.6 Images
Season

Before

Life Rewired will interrogate how artists are responding to a time when technology is simultaneously enhancing our lives and challenging our identity by creating machines with human characteristics. It will explore how scientific breakthroughs can affect us at every stage of our life; from expert and first-person perspectives on IVF to the personal and societal impact of lengthening life expectancy.

After

Faster. Smarter. Scarier.

Get to grips with the tech revolution at Life Rewired. From IVF to AI, discover how technology is making our lives better — and more uncertain – than ever before.

What’s not working?

  • Formal, slightly academic ‘artspeak’ words: interrogate, simultaneously enhancing, first-person perspectives, societal impact
  • Long-winded, hard-to-read sentences: it will explore how scientific breakthroughs can affect us at every stage of our life…
  • There’s no mention of the reader — or what they can do and experience

What’s changed?

  • Opening with short sentences to build rhythm and excitement: Faster. Smarter. Scarier.
  • Using calls to action to draw the reader in: get to grips with the tech revolution, discover how
  • Removing formal ‘artspeak’: interrogate, societal impact, first-person perspectives

Source: Life Rewired description

Examples
4.0.3