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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact design@barbican.org.uk

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Tell

Tell your reader what to do

Start your sentences with imperatives: short, active verbs like ‘find’, ‘explore’, ‘discover’, ‘join’.

They make your sentences sound energetic. And they force us to talk about our readers, not about ourselves.








Example:

Business Membership provides a variety of exciting opportunities to entertain your clients.

=> Entertain your clients with Business Membership at the Barbican.

Turn up the passion
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