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About

These guidelines have been created by the Barbican Studio, which is the in-house design team at the Barbican Centre, London. The Studio creates most of the visual material for the Centre. It is based in the Marketing Department and consists of four permanent designers.

The current structure of the design team was created in 2011 and coincides with a major rebranding project undertaken by North. The philosophy of the team is based on the visual guidelines North created at the time. These set out a flexible system influenced by the Centre’s vision of ‘arts without boundaries’ and includes strong visual elements that allow freedom and diversity.

For further information contact design@barbican.org.uk

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Concise

Keep it concise

Use short sentences and short paragraphs.

Try reading your sentence out loud. If you need to take more than one breath, it’s probably too long:









Example:

The Barbican has an ambitious cross-arts programme and we are incredibly grateful to those partners helping the Barbican expand its reach and impact around the world.

=> We’ve got an ambitious cross-arts programme. And we’re grateful to the partners around the world helping us to reach even more people.

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